Privacy Policy

Who we are

Our website address is: https://bloomandlantern.com

The short version

  • We use cookies and similar tools to run the site, understand how it is used, and show ads.
  • We use Google Analytics to see which pages are popular, in aggregate.
  • We display ads, and ad partners may use cookies to show more relevant ones.
  • Some links are affiliate links that may set a cookie when you click.
  • We do not sell your personal information.

The sections below add detail.

Cookies

Cookies are small text files a website stores in your browser. Bloom & Lantern and its partners use them to:

  • Keep the site working correctly.
  • Remember basic preferences.
  • Measure traffic and how pages perform.
  • Support advertising and affiliate tracking (described below).

You can control or delete cookies in your browser settings. Blocking some cookies may affect how parts of the site work.

Analytics

We use Google Analytics 4 (GA4) to understand how visitors find and use the site, such as which guides are read most and which devices people use. This data is reported to us in aggregate and is used to improve the content.

Google may set cookies and process data as part of this. You can learn more in Google’s privacy documentation, and you can opt out of Google Analytics using Google’s browser add-on.

Display advertising

Bloom & Lantern displays ads to keep the content free. Advertising partners and ad networks may use cookies and similar technologies to measure ad performance and, where permitted, show ads relevant to your interests.

If you are in a region that requires a consent banner (such as the EU, UK, or certain US states), make sure a compliant consent tool is in place before serving personalized ads.

Affiliate links and cookies

Some links on this site are affiliate links. When you click one, the retailer (for example Amazon) may place a cookie in your browser so any resulting purchase is credited to Bloom & Lantern. This does not change your price. For full details on how affiliate links work here, see our Affiliate Disclosure.

Information you give us directly

If you email us or submit a form, we receive the information you choose to send, such as your name and email address. We use it only to respond to you. We do not add you to any list without your clear agreement.

What we do not do

  • We do not sell your personal information.
  • We do not knowingly collect information from children.
  • We do not ask for sensitive personal data to read the site.

Your choices and rights

Depending on where you live, you may have rights to access, correct, or delete the personal data a site holds about you, or to object to certain processing. To make a request, contact us using the details below.

Third-party links

Our guides link to other websites, including retailers. Once you leave https://bloomandlantern.com, this policy no longer applies. Please review the privacy policy of any site you visit.

Changes to this policy

We may update this policy as the site grows or as tools change. When we do, we will update the date below.